Caroline Woolmer

Head of Design

 

What is the secret to good design?

I think that looking at design from a commercial point of view is key. Stepping out from your own personal aesthetics and getting into the mindset of the customer and the particular brief set. Making designs relevant with an aspect of longevity is also important.

 

What is the best bit of your job? And the most challenging?

I love working with the creative team. Being a designer myself and coming from a creative background, I  love getting involved with all the creative side of things. The most challenging, I would say is the more admin side, the day to day running, when I just want to get onto the lovely creative!

 

Tell us something about yourself people might be surprised by.

A lot of people are surprised that I’m really into heavy metal music! That’s the one thing most people are shocked about!

 

How do you think Arthouse is different to its competitors?

I think we have got such an incredibly strong in-house design team. A lot of our customers are really surprised that we generate the artwork within Arthouse, rather than outsourcing it. We do work with other artists as well, but we have very strong artists and designers within the team. We regularly have mark making days, and the guys will paint and actually design in house, I think that’s where we are very different to our competitors. We try to encourage this, it’s fun and creative and really develops strong teamwork. 

 

What do you think the big trend will be in the world of interiors for the upcoming months?

I can see more and more colour coming in. I think we’ve had grey for a long time, I don’t think it’s going away, but for me what was apparent in exhibitions such as Maison Object was the definitely return of colour. Colour combinations, like teals and pinks, royal blues and ochres captured a real sense of modernity. Trends like the Tropical and Tribal Global, are becoming more core rather than seasonal, evolving rather than being replaced.

 

What are you happiest doing, when you’re not working?

Definitely spending time with my daughter, she’s very creative like me so we like Painting and cooking together, that’s my biggest joy outside of work.